How restaurant seating color psychology can affect customers

For all the restaurant owners it was a big deal to choose the best colours for their restaurant’s situation. This colour can be applied to restaurant seating, the restaurant’s interior design, and staff’s clothes. Actually, choosing the right colour for the restaurant is one of the most important things to do before you start the business. In this article, we will discuss colour phycology and its effects on customers.

All the colours can affect your customers in different ways. Therefore, it is important to know those effects and use them in a proper way to increase your chances to be successful. We divided the colours and their effects in this article, and we are going to discuss them.

Red

Red is the colour of love! We can understand from this statement that it can increase your heart rate. Having a higher heart rate can consequently make the body hungry. So, if you are a restaurant owner, you can count on red-based colours for your interior designs and restaurant seating to make your customers hungry and enjoy the meal more.

Red can also make your customers be in a little hurry. They will eat their meals and leave the table as soon as possible when their chairs and their environment are red. This makes your tables’ turnover rate high, which is a dream for each restaurant owner.

Using red is more useful for a couple of businesses including fast-food restaurants, fast-casual restaurants, and restaurants that want a high table turnover rate.

Orange

Orange is somehow like red but in a more active way. Using orange can make the customers be happy and pleased. On the other hand, this colour makes the guilty feeling vanish. Therefore, if you provide unhealthy meals and desserts, you should have a look at orange-based restaurant seating. In this case, your customers won’t feel guilty because of eating unhealthy foods.

Using orange is more useful for a couple of businesses including fast-food restaurants, ice cream shops, and casual restaurants.

Yellow

Orange and yellow are partially like each other. Yellow can also make people happy and pleased. This colour is even more active than orange. So, if you want to make your customers feel active and happy, you need to have a look at yellow restaurant seating.

As mentioned, this colour is known to make people active. If you want to establish a relaxed restaurant to provide meals or even coffee, you should not use yellow!

Using yellow is more useful for a couple of businesses including fast-casual restaurants, ethnic eateries, bistros, and cafes.

Green

All of us have seen green-based colours on earth. By seeing it, no one can regret being relaxed. Green is a must if you want to be relaxed and comfortable.

As mentioned, this colour is found on earth and can make customers feel healthy. If you want to provide healthy food or natural ones, green is a useful choice for your restaurant.

Using green is more useful for a couple of businesses including health food stores, salad bars, and vegetarian and vegan restaurants.

Brown

One of the earth colours on our list is brown. Like green, it makes people relaxed and more comfortable.

If you want your customers, be loyal to your restaurant and come back again and again, you need to have tones of brown in your restaurant and your restaurant seating. Being relaxed while eating the food, can make it be a joyful feeling for the eater and consequently, can make a customer loyal to the restaurant.

Using brown is more useful for a couple of businesses including coffee shops, bistros, contemporary restaurants, and bars.

Blue

Do you want to have your meal in an outdoor location to see the sky? If the answer is yes, you should add blue to your restaurant and your restaurant seating to bring the feeling of being outdoors to your customers. However, you should be aware of using this colour in your restaurant’s interior design. The reason is that this colour cannot be found naturally in foods, which means losing the appetite of your customers in case of using blue in a bad way.

one more thing about blue is to avoid using bright blue on walls. Blue’s shade can reflect onto the food and make it less appetizing. Although in some cases this colour reduces customers’ appetite, it can make them thirsty.

Using blue is more useful for a couple of businesses including coffee shops, bars, cafes, nightclubs, and seaside restaurants.

White

Do you want to make your customers feel relaxed? Then have white in your restaurant seating and other parts of your restaurant’s interior design. Furthermore, it makes your place look clean and tidy.

Additionally, if you own a small place and want it to look bigger, you should use white in your restaurant. However, using white more than a normal amount can bring the feeling of being so much sterile, which is not good.

Using white is more useful for a couple of businesses including small restaurants and bistros, upscale eateries, banquet halls, and wedding venues.

Black

Black is not a min colour in restaurants. In other words, it is not a good idea to use so much black colour everywhere in your restaurant. The use of black in restaurants is to make other colours bold. Additionally, using black as the main colour for your business makes the whole place dark, which is not a thing everyone wants.

Using black is more useful for a couple of businesses including nightclubs, bars, and contemporary restaurants.

When you want to establish your food-based business, colours play essential roles. Therefore, you should be aware of their effects on your customers. In this article, we provided the main colours’ effects on people, which is useful for each business. After all, you can be in contact with our professional experts to get the best ideas for your upholstery and for your restaurant seating colours and get the most benefits from colours.